- Referenda/
- Wish For Change/
- #492/
[Wish For Change] Kusama brand evolution inc clarifying licensing / trademarks.
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https://hackmd.io/@DecentPartners/chaOS
An example of what brand evolution can look like to help people understand that this can be more than just tweaking a logo, but rather repositioning the project as part of broader ongoing work...
WFC summary
This Wish For Change (WFC) is aimed at obtaining a signal from holders (inc W3F as holders of Kusama trademark) as to the viability of reworking evolving Kusama's brand (not killing the canary).
Web3 Foundation hold Kusama (and Polkadot trademarks). See here.
So this WFC could in effect be W3F agreeing to license the kusama (whatever is in the brand trademark/IP) to relevant counter-parties to this WFC (for example Decent Partners)
It should be seen as the first in an evolving series that seeks to iterate towards creative control and strategic direction of the network moving under the oversight of OpenGov.
If the WFC passes an 'official' RFP can follow.
The period of the WFC can be used to iterate on the basic RFP and clarify questions around the brand.
The RFP outline is currently v 0.1. All changes to the RFP during the WFC period can be tracked on the main post.
It is a work in progress - the contents, structure and process are subject to discussion including costs.
All ideas and improvements encouraged.
RFP summary
Kusama invites a global network of designers, brand strategists and creative talent to submit proposals for the design evolution of Kusama.
Edited
- A project called chaOS shows how a brand can change and grow, not just by changing a logo but by repositioning the whole project.
- Wish For Change (WFC) is a proposal to get feedback from Kusama holders about evolving the Kusama brand.
- Web3 Foundation owns the Kusama and Polkadot trademarks and might allow others to use them.
- If the WFC passes, an official Request for Proposal (RFP) will follow to get ideas for the brand's evolution.
- The RFP is a work in progress, and everyone is encouraged to share ideas and improvements.
- Kusama wants designers and creative people worldwide to help redesign its brand.
- This is the first step in giving more control and direction to the Kusama network through OpenGov.
Source
https://hackmd.io/@DecentPartners/chaOS
An example of what brand evolution can look like to help people understand that this can be more than just tweaking a logo, but rather repositioning the project as part of broader ongoing work...
WFC summary
This Wish For Change (WFC) is aimed at obtaining a signal from holders (inc W3F as holders of Kusama trademark) as to the viability of reworking evolving Kusama's brand (not killing the canary).
Web3 Foundation hold Kusama (and Polkadot trademarks). See here.
So this WFC could in effect be W3F agreeing to license the kusama (whatever is in the brand trademark/IP) to relevant counter-parties to this WFC (for example Decent Partners)
It should be seen as the first in an evolving series that seeks to iterate towards creative control and strategic direction of the network moving under the oversight of OpenGov.
If the WFC passes an 'official' RFP can follow.
The period of the WFC can be used to iterate on the basic RFP and clarify questions around the brand.
The RFP outline is currently v 0.1. All changes to the RFP during the WFC period can be tracked on the main post.
It is a work in progress - the contents, structure and process are subject to discussion including costs.
All ideas and improvements encouraged.
RFP summary
Kusama invites a global network of designers, brand strategists and creative talent to submit proposals for the design evolution of Kusama.
Edited
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