[Wish For Change] Kusama brand evolution inc clarifying licensing / trademarks.

I like the idea to refresh Kusama branding, but to spend significant amount for redisign at KSM lows its pretty not smart, lets wait for better times and use the current branding.

@Good Karma price is subject to discussion / debate. the WFC is generally to get signal as to the community interest in pursuing an intial rebrand before other stuff.

we can iterate the RFP into a final structure during this 2 week WFC period.

In this case, we think that this WFC seems redundant or unnecessary. Kusama OpenGov shouldn't be in charge of the evolution of the Kusama brand. We rather think that a better approach is simply to create a bounty that has funds for further development of the brand assets as well as graphics design of the Kusama brand and its consequent evolution/deconstruction/remodeling/use-in-general. It's a direct use of funds and more concise oversight.
In any case we will vote AYE on this WFC but we recommend going for the bounty route which doesn't really need this WFC to start working with graphics designers to increase the number of brands assets or even concrete projects that will make use of the Kusama brand out there.

Thanks @vonyi / Hungarian DAO.

The value of Kusama comes from projects using it as a testing ground for trying cyberpunk ideas, not from branding efforts alone.

This WFC does not sit in isolation but is one part of broader ongoing work. To be clear, there will be a brand evolution whether this proposal passes or fails - the key is to understand:

• how that evolution happens
• who is involved
• what the process is
• clarification of what is contained in Kusama's IP.
• whether it requires W3F to approve licensing of terms/marks
• how it is funded.

If projects don’t see Kusama as a valuable platform for experimentation, branding efforts alone will not change that.

This is not an external marketing initiative, it is closer to an internal comms one. We have plenty of talent / projects coming in, and that is based on trust built over long term relationships, not reliant on a website.

We also think the branding of Kusama is super cool and don't see the need for change at this point.

To reiterate Kusama branding is right now a font and a bird. The 'brand story' is is more than that...

I consider this decision is not a open gov decision. The Kusama Brand is W3F property and should be W3F decision.