Green Bay Dollar Advertising Campaign - the First Encointer Implementation in the USA

Hello everyone,

Back in February we opened a discussion about funding system parachain implementations using Treasury funds, and the feedback was very helpful! Essentially, we realized that our campaign plan was too shallow and needed to be matured to something more robust. As such, we consulted with a few advertising agencies in our local area to see what the options were and what the costs would be.

In short, we came up with a campaign that leverages the services of two major advertising/ media companies that utilize outdoor, digital, and broadcast advertising to spread awareness of Green Bay Dollar, Encointer, and Kusama. This campaign is estimated to generate over 4 million* impressions in the hopes to onboard new users to the Kusama ecosystem. The primary goal of this campaign is to give people in our locale a real reason to join the Kusama ecosystem. During our planning, we focused on measurable ROI and even turned down opportunities that looked good on paper but whose results were not clearly measurable. The result of our weeks of planning and consideration is, what we believe to be, an affordable and effective advertising campaign for this common good technology built on Kusama.

You can review the full proposal here.

• 3 months* of advertising in the Green Bay, Wisconsin, USA area
• > 4,300,000* impressions
• $36,355* = 1,069.64827 KSM (EMA14 - Kraken trade data from 3/28/23 to 4/11/23)

We are opening this discussion/ poll for feedback before we commit to an on-chain proposal, so please share your thoughts and questions in the comments.

Thank you!

*these numbers have been changed due to feedback