Kusama Comics: visual explainers and Polkadot/Kusama blockchain promotion in social media.

This post was created for discussion before publication on Kusama Treasury

Season 1 - Kusama
Season 2 - Polkadot (comming soon)

Project Description

A brief description of the project.

This proposal aims to recommend strategies to create Kusama tutorials (comics) and promote them on social media. The unique format will help to attract more new potential users to the Polkadot ecosystem, help educate newcomers, enlarge the Polkadot audience, and keep all community members up to date with all news and all education materials in the Polkadot ecosystem.

An indication of why this project is good for the ecosystem.

A strong community is indispensable for a healthy digital system. Some even say it is an essential characteristic. However, the web is a prominent place. With so many different platforms and media, it can be hard to keep up with the latest news.

This proposal centers on publications one visual tutorial (Comics) every two-three weeks. Every comic translates or explains Polkadot’s technical documentation, developments, news.

An indication of why your team is interested in creating this project.

First of all, it is fascinating and brings a lot of fun. Creating something new is always great, and in parallel, we will explain something complicated in simple words.

**Team **
Member: Dan - Designer; Alex - Copywriter, SMM manager
Twitter: https://twitter.com/PolkadotComics

Team's Experience:
We have been interested in Polkadot since mid-2019 (Dotcon, Web3 summit). It all started when Gavin Wood introduced us to the project, its vision, and its values at the web3 conference in Berlin. From the first day we knew - we wanted to contribute to the project from our communications background; since that time, we plan to focus on creative solutions for increasing awareness. We ended up creating the Polkadot Comic, a visual guide to Polkadot. - https://twitter.com/PolkadotComics

Proposal submitted by Dan (@geek_block on Riot and Telegram.) I have over 3+ years of experience in the blockchain and crypto industry and early crypto investors. As of 2018, I have been actively developing an SMM agency, together with a team of marketing specialists, advertising, and PR managers who are related to the cryptocurrency market. Besides this, I was a UI/UX designer for 5+ years. I have experience working in different spheres (from IT and Blockchain to Pharma industries): presentation design, graphic design, infographics, UI/UX, user research, customer analysis, prototyping. Have a sense of style, composition, form, and color.

Budget

Per 1 comic

Research: 3 man-hours ($10 per hour); $30
Scripting and Storyboarding: 5 man-hours ($10 per hour); $50
Digital and illustration design (Original illustrations that was not used before): 13 man-hours ($30 per hour); $390
Additional content and Customization for SMM: 2 man-hour ($20 per hour); $40
Time: 23 man-hours
Budget: $510

Development Roadmap

Total Estimated Duration: 12-14 weeks
Total Costs: $3060

We plan to create original sets of illustrations for each comic, it will be developed by us and will be open source.

Milestone 1

Estimated duration: 6-7 weeks
Costs: $1530

Milestone 2

Estimated duration: 6-7 weeks
Costs: $1530

Summary

Total Budget USDT: 3060
Total Budget KSM: 68 (1 KSM = $45 - 30 day avr.)
Total Estimated Duration: 12-14 weeks
KSM Address:Hk4nHNjyw9RqgDZzW79hne33M9iMXWaEik51Cmqb5BNaXz3

**Additional Information **
Between weekly comics publications, we plan to publish a variety of information directly related to the Polkadot blockchain. You can find an example of such posts on our Twitter account - https://twitter.com/PolkadotComics

https://twitter.com/PolkadotComics/status/1318065758593744897
https://twitter.com/PolkadotComics/status/1317512217374457858
https://twitter.com/PolkadotComics/status/1314257483448430592
https://twitter.com/PolkadotComics/status/1292462528421863432
https://twitter.com/PolkadotComics/status/1287304632281305089

Pictures convey style well and are used for other posts and gain a lot of reposts

https://twitter.com/web3foundation/status/1278343193009029125

Comics that we have already created

https://twitter.com/PolkadotComics/status/1252649506656727040
https://twitter.com/PolkadotComics/status/1283513835756945410
https://twitter.com/PolkadotComics/status/1293272938205110272
https://twitter.com/PolkadotComics/status/1308854088881274880

Analytics

Our account collected more than 300 000 impressions on Twitter, more than 7000 profile visits, and 1000 followers without any payment promo.

Take a look at the examples below: