DAO: Driving Blockchain Adoption in LATAM Organizations
Objective:
GrowDAO aims to enhance the use of the Kusama network by implementing real-world use cases in formal organizations and DAOs. The initiative focuses on using blockchain for treasury management, payments, and governance over a three-month period.
Business Development Strategy:
- Onboard DAOs into the Virto and Kusama/Polkadot ecosystems.
- Engage 22 interested organizations through educational and onboarding programs.
- Cover transaction fees, purchase memberships, and provide a small experimental treasury.
Current Approach:
- One-on-one relationships with key stakeholders.
- Maintain a digital presence to attract new DAOs and prospects.
- Strengthen the image of the Kusama/Polkadot/Virto ecosystems for businesses and markets.
Outcomes:
- Provide a comprehensive report with metrics, onboarded DAOs, and insights.
- Develop a foundation for future business development teams in the Kusama ecosystem.
- Encourage the inclusion of traditional businesses in LATAM to explore blockchain solutions.
Context:
- For the past three months, GrowDAO has engaged various organizations to demonstrate blockchain benefits.
- Initiatives include digital marketing experiments and networking strategies.
- Insights reveal a lack of knowledge and technical support in adopting blockchain solutions.
Problems Identified:
- Lack of knowledge about web3 technology.
- Need for support in blockchain onboarding.
- Lack of budget for blockchain experimentation.
Solutions Proposed:
Web3 Education:
- Tailored educational programs for organizations to experiment with blockchain.
- Previous success with crash courses on digital identity, business architecture, and web3 technology.
School for DAOs:
- Personalized advisory programs highlighting blockchain benefits.
- Curriculum covering web3 introduction, blockchain basics, wallets, digital identity, tokens, governance, and more.
Targeted Onboarding and Incentive Programs:
- Incentives for social and private organizations to explore blockchain.
- Provision of treasury funds, memberships, and DAO formalization support.
DAO Incubator:
- Grants for creating and managing DAOs.
- Digital business assessment tool to track DAOs’ progress.
- Focus on payment to suppliers, onboarding new DAOs, and receiving payments in KSM.
Digital Presence:
- Implement digital marketing strategies to build community and convert users.
- Manage social media, SEO, and SEM positioning.
Budget:
- Marketing: $2,500
- DAO Schools: $300
- Networking Events: $400
- Referral Program: $800
- Social Media Management: $500
- Google Ads: $500
- DAO Establishment: $2,500 for 10 DAOs ($250 each)
- Team Salaries: $12,000 for 4 members over 3 months ($1,000 per month each)
- GrowDAO Treasury: $3,000
- Total Budget: $20,000 (870 KSM at EMA 7: $23 USD)
Funds Management:
- Submitted through Roberto Heredia address.
- Funds allocated to GrowDAO Treasury via multi-sig later on Kreivo-Virto.
- Collective decision-making for fund allocation and execution.
This proposal aims to leverage the Kusama network’s capabilities, onboard new DAOs, and provide a structured approach to blockchain education and adoption in the LATAM region.
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