DAO: Driving Blockchain Adoption in LATAM Organizations

Objective:
GrowDAO aims to enhance the use of the Kusama network by implementing real-world use cases in formal organizations and DAOs. The initiative focuses on using blockchain for treasury management, payments, and governance over a three-month period.

Business Development Strategy:

• Onboard DAOs into the Virto and Kusama/Polkadot ecosystems.
• Engage 22 interested organizations through educational and onboarding programs.
• Cover transaction fees, purchase memberships, and provide a small experimental treasury.

Current Approach:

• One-on-one relationships with key stakeholders.
• Maintain a digital presence to attract new DAOs and prospects.
• Strengthen the image of the Kusama/Polkadot/Virto ecosystems for businesses and markets.

Outcomes:

• Provide a comprehensive report with metrics, onboarded DAOs, and insights.
• Develop a foundation for future business development teams in the Kusama ecosystem.
• Encourage the inclusion of traditional businesses in LATAM to explore blockchain solutions.

Context:

• For the past three months, GrowDAO has engaged various organizations to demonstrate blockchain benefits.
• Initiatives include digital marketing experiments and networking strategies.
• Insights reveal a lack of knowledge and technical support in adopting blockchain solutions.

Problems Identified:

1. Lack of knowledge about web3 technology.
2. Need for support in blockchain onboarding.
3. Lack of budget for blockchain experimentation.

Solutions Proposed:

1. Web3 Education:

   • Tailored educational programs for organizations to experiment with blockchain.
   • Previous success with crash courses on digital identity, business architecture, and web3 technology.

2. School for DAOs:

   • Personalized advisory programs highlighting blockchain benefits.
   • Curriculum covering web3 introduction, blockchain basics, wallets, digital identity, tokens, governance, and more.

3. Targeted Onboarding and Incentive Programs:

   • Incentives for social and private organizations to explore blockchain.
   • Provision of treasury funds, memberships, and DAO formalization support.

4. DAO Incubator:

   • Grants for creating and managing DAOs.
   • Digital business assessment tool to track DAOs’ progress.
   • Focus on payment to suppliers, onboarding new DAOs, and receiving payments in KSM.

5. Digital Presence:

   • Implement digital marketing strategies to build community and convert users.
   • Manage social media, SEO, and SEM positioning.

Budget:

• Marketing: $2,500
  • DAO Schools: $300
  • Networking Events: $400
  • Referral Program: $800
  • Social Media Management: $500
  • Google Ads: $500
• DAO Establishment: $2,500 for 10 DAOs ($250 each)
• Team Salaries: $12,000 for 4 members over 3 months ($1,000 per month each)
• GrowDAO Treasury: $3,000
• Total Budget: $20,000 (870 KSM at EMA 7: $23 USD)

Funds Management:

• Submitted through Roberto Heredia address.
• Funds allocated to GrowDAO Treasury via multi-sig later on Kreivo-Virto.
• Collective decision-making for fund allocation and execution.

This proposal aims to leverage the Kusama network’s capabilities, onboard new DAOs, and provide a structured approach to blockchain education and adoption in the LATAM region.

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